18 June 2015, by Brea Carter – by EventMagazine.co.uk Speaking at Flux London yesterday (17 June) as part of London Technology Week, Jerry Lieveld, CEO at design studio DARE TO DIFR, shared 12 tips…
People are at the centre of our thinking. When we are designing the user is our primary concern NOT the technology.
SCREEN AGNOSTIC WITH THE NEEDS OF THE USER AT HEART.
We want to design a consistent experience wherever the user is interacting with our technology. All of our products can be delivered across a range of devices and channels and with an engaging experience.
MAKING THE COMPLEX SIMPLE FOR THE USER.
As the possibilities for technology to improve our lives increases, the experience for the user can become complex. To make technology useful to everyday users it has to be simple and a delight to use. DIFR’s broad understanding and expertise allow us to hide the complexities from the user and simplify the user experience.
WHAT WE DO MOST
CONCEPT & STRATEGY
UX & DESIGN
Tackling problems with user experience design and technology.
User friendly and engaging product experiences that delight.
mobile and digital experiences that deliver data and insight.
Digital experiences seamlessly with the real world.